Our Story

Earth Care Movement was born in April 2023 on the initiative of two nurses and eco-adventurers, Guillaume Bechecloux and Jérémy Labouré. Based in Annecy, at the end of 2024 a dozen volunteers active in various fields: training, communication, project coordination, etc.

Our approach focuses on the individual to drive collective change. Where ecology divides, we gather around a universal language: health.

Starting from the mental and physical well-being of everyone, we open the way to collective awareness, to build a more sustainable future. Because an aligned individual is a citizen willing to act!

A Public Health Issue

Our health is directly threatened by the degradation of our environment

The consequences of climate change are no longer abstract: they affect our health today. The rise in temperatures, air pollution, water quality, soil degradation and loss of biodiversity lead to a rise in chronic and acute diseases.

According to The Lancet, the economic losses associated with climate change amount to €210 billion per year. But beyond the figures, it is our bodies and minds that suffer: respiratory disorders, dermatological diseases, anxiety disorders, dehydration, allergies, cancers... Health has become a sensitive indicator of the environmental crisis.

How (re)connect individuals to their power to act in the face of environmental and societal challenges?

Earth Care Movement was born from this everyday reality in hospitals. Our conviction: prevention and education are the most powerful tools to limit future impacts.

We have chosen to intervene today with younger generations, in schools and in public spaces, to awaken awareness and create a link between health, environment and society.

We pursue three main axes

These three pillars guide all of our actions. More than just a method, it is a vision that we carry: that of a world where it is never too late to learn, reinvent, and build together impact-oriented trades, serving a more just and sustainable future.

An experience started in 2023

April 2023

Birth of the project as XEXPE

July - October 2023

Launch of crowdfunding and search for sponsors for the documentary

November 2023

Shooting with children in remission of cancer

December 2023 - March 2024

Shipping in Lapland: immersion with the Sami and shooting in extreme conditions

April 2024

The project becomes Earth Care Movement, with a broad vision integrating the links between health and environment

May 2024

First school intervention to raise awareness of climate issues

September 2024

Signature of the co-production of the documentary with SpotStudioSignature

January 2025

Structure of the association: setting up statuses, tools and first volunteers

April 2025

First awareness stand at a general public event

2025 - 2026

Educate high school students in mental health

Current 2026

Broadcast of the documentary "Good Snowmen"